Blog
Q&A: How Do I Get More Meetings Through Proactive Outreach?
Research shows that brands are looking at not only capabilities but industry expertise and...
On Demand Webinar: Getting Started With Lists
Research shows that brands are not only looking at capabilities but industry expertise and...
agency
agency business development
agency growth
agency new business strategy
agency partner
burnout
new business trends
pitch
prospect
Agency Burnout: Pitch After Pitch is Killing Staff Morale
It’s no secret; the business development process is grueling. Even Digiday reported...
agency
agency business development
agency growth
agency new business strategy
agency partner
new business trends
prospect
New Business Trends of 2022 – Part 3 of 3
We’re rounding out 2022 new business trends with a focus on Experimental Budgets. Those elusive...
advertising
agency
agency business development
agency growth
agency partner
holiday prospecting
new business trends
prospect
The 12 Ads That Made Us Smile This Season
And on the 1st day of Christmas, my true love (ahem, Winmo), gave to me…
With holiday cheer...
agency
agency business development
agency growth
agency new business strategy
agency partner
new business trends
prospect
New Business Trends of 2022 – Part 2 of 3
The past two years forced many agencies to take a hard look internally at their business development...
agency
agency business development
agency growth
agency new business strategy
agency partner
agency prospecting
prospect
New Business Trends of 2022 – Part 1 of 3
Success in the new year hinges on our ability to understand and predict the current and future...
How to Encourage Client Referrals & Testimonials for More New Business
Wouldn’t it be great to assign your agency’s new business responsibilities to your...
agency
agency business development
agency growth
agency new business strategy
agency partner
agency prospecting
brand planning
prospect
Brands Are Searching for 2022 Partners Now
When planning for the new year, the common perception is that most companies begin planning...
agency
agency business development
agency growth
agency new business strategy
agency prospecting
case studies
outbound strategy
prospect
Get more out of your case studies
Case studies are useful guides to educate and influence your prospective new clients. While...
agency
agency business development
agency growth
agency new business strategy
agency prospecting
outbound strategy
prospect
Win More Podcast
Recently we had the opportunity to join team Winmo on their Win More Podcast to talk everything...
agency
agency business development
agency growth
agency new business strategy
agency prospecting
outbound strategy
prospect
Your agency has a sales culture and it may be holding you back
Every day there are more and more articles posted about the importance of your overall corporate...
agency
agency business development
agency growth
agency new business strategy
agency prospecting
new normal
outbound strategy
prospect
Q2 is Over, But 2021 is Only Getting Started
It’s been six months. Six months of a slow, methodical, pragmatism by the market to get back...
agency client relationships
agency new
agency new business
agency prospecting
agency sales
video conferences
6 Ways Video Meetings Have Improved Client Relationships
It’s been over a year since we all began the trial and error of remote working and virtual...
agency business development
agency lead measures
agency new business
agency new business strategy
lead generation
lead measures
new business
Better Predict Your Future New Business Success
2020 has taught us many things, but one of the biggest learnings has been around most of our...
agency new business
agency new business strategy
new business
new business growth
Featured Author Post: Operationalizing Your Agency’s New Business Strategy
By Jody Sutter
New business is one of those responsibilities that should be fully integrated...
agency business development
agency prospecting
business development
business development director
business development team
prospecting
Why Your Biz Dev Team Needs Those Updated Assets
Is your agency completely overwhelmed with an insanely busy month? One where your team has...
agency business development
agency new business
business development
personas
What Business Development Director Persona Does Your Agency Need?
In the past, we’ve talked about what qualities you should look for in a Business Development...
agency events
conferences
virtual conferences
virtual events
6 Conferences Your Agency Should Attend in 2021
By now, our “new normal” feels a little less weird and a lot less chaotic than...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
How to: Use a niche when your agency is full service
Agency Type
Full-Service Creative
Target
Consumer Goods
The Process
Many agencies that have...
agency business development
agency new business
New Business Opportunities in 2021
By now, many of you have read the original and probably seen articles referencing AdWeek’s...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
How to: Find a meeting in the financial sector
Agency Type
Brand and Customer Experience
Target
Finance & Professional Services
The Process
New...
agency new business
agency prospecting
holiday prospecting
Top Tips for New Business Prospecting During the Holidays
The holiday season can be a tough time for new business pros as they try and navigate prospects’...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
How to: Create a New Business Opportunity in 11 Days
Agency Type
Creative Production Agency
Target
Food & Bev, Small-Mid Size Companies
The...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
The tech stack you need for proper agency new business development
Every year the tech stack available for agency new business pros changes exponentially it seems. ...
Is Your Agency Ready to Outsource Lead Generation?
Outsourcing lead generation is a great option for many agencies. It supplements already over-taxed...
account-based marketing
agency business development
agency prospecting
business development
lead generation
lead generation services
sales leads
sales pipeline
sales process
How to Accelerate Your Agency’s Lead Generation During a Market Shift
Given the market shift the last 12 weeks, everyone’s asking themselves, “How do we get incremental...
ABM approach
agency positioning
COVID-19
pandemic
prospecting
Prospecting For Agencies In Today’s Climate: Three Key Elements of a Successful Email
The conversation around email is different than what it would have been just three weeks ago,...
agency new business
agency partner
pandemic
Three Things Your Agency Can Do While Others Are Standing Still
You’ve built and run an agency because you wanted to change (or at least impact) the world....
agency management
agency new business
hiring
interviews
new business growth
6 Interview Questions For Agency Business Development Directors
The average agency-client relationship lasts 36 months, which means at any given moment one...
agency business development
agency positioning
agency sales
client wins
target audience
Attract The Game Changer Client For Your Agency
The new year is here. And now is the time you’ll activate the plan you’ve spent countless...
agency business development
agency growth
lead gen
marketing tips
new business growth
prospect list
prospecting list
sales prospecting
It All Starts With The Target List: Steps To Efficient Proactive Prospecting
When embarking on a proactive prospecting program, there are some core steps that can’t be...
agency business development
agency growth
growth funnel
new business growth
new business prospecting
prospecting
revenue goals
sales funnel
The Ultimate Agency Growth Funnel
Can you believe we’re approaching an entirely new decade? As you begin planning for 2020 new...
A Brand New Look For Catapult
Big news today! After almost twenty years, we’re introducing a brand new look for Catapult...
Preempting A Review From Mirren’s Brent Hodges
When a new decision maker arrives, when do you move to preempting a review? It can hit like...
16 Must-Know Prospecting Stats For Your Agency
Prospecting for a strong pipeline is your first hurdle in the new business process, and is...
agency awards
agency new business
agency positioning
award programs
awards
business development
creative awards
Agency Awards To Consider In Q4
Awards are the best way to get independent feedback on the quality of your work. We understand...
agency business development
agency new business
agency sales
tips for closing
8 Tips For Closing The Sale
Let’s set the scene here: You’ve managed to secure a meeting with a C-level executive for a...
Four Tips to Help You Craft a Powerful Pitch For Your Agency
Your elevator pitch is the most important tool for converting strangers into clients. And guess...
agency
agency business development
agency growth
4 Essentials to Sustainable Agency Growth
What does growth even mean? We find most agencies think growth is about adding more and more...
agency associations
Agency Executives
agency growth
agency management
agency new business
marketing associations
The Top Marketing and Advertising Associations to Join Right Now
As an agency owner, you’re overwhelmed. Just managing the everyday stuff – client emails,...
agency
agency business development
agency focus
agency growth
Agency Myth: Narrowing Your Focus Results in Missed Opportunities
You hear it all the time – brands are moving more advertising and marketing functions...
Key Takeaways From The 2019 Ad Age Small Agency Awards
This was my 6th consecutive year attending the Ad Age Small Agency Awards, and it is consistently...
The 40% Rule and Why it Matters for Agency Growth
Agencies that follow the 40% rule are more successful in consistent growth over time.
The rule...
Apply for These Agency Awards in Q3
While it’s exciting to win an award within your industry, most people question whether...
Agency myth: Summer is the worst time to prospect.
Believing that summer is the wrong time to proactively prospect could be detrimental...
The Ultimate List of Q2 Agency Awards Your Team Should Be Applying For
At Catapult, we believe today’s agencies are creating incredible work and are always looking...
5 Tips For Building Your Agency New Business Development Program
Agency new business development is at its peak of importance for several reasons. To start,...
The Top 4 Agency Growth Challenges In 2019 – And How To Solve Them
Growth is not optional. It’s essential to the survival of your agency. As the landscape continues...
3 Rules to Overcoming Sales Objections for Agency New Business
My very first day at my very first job was as a holiday sales associate at Best Buy.
The 16-year-old...
Culture
Talent
Technology Is Not the Key to Your Agency’s Success
For years there has been an ongoing race to obtain the most recent and advanced technologies...
4 Steps For Building The Ultimate New Business Funnel
Sometimes the odds of forecasting accurately is about as successful as flipping a coin. Aside...
webinars
On-Demand Webinar: 3 New Biz Tips To Better Connect With CMOs in 2019
Live Webinar | Register Now
Hosted by Matt Chollet & Betsi Nelson
When it comes to agency...
This Hall-of-Fame Football Coach’s Secret Weapon Will Improve Your Agency’s New Business Calls
What happens in your agency after the new business call ends?
For too many agencies, it goes...
Agency Execs: Ad Age’s Best Places to Work 2019 Is A Wake-Up Call
The employment rate is currently sitting at 3.7%, the lowest it has been since the ’60s. At...
The Pre-Call Strategy That Will Always Push the Sale Forward
Are you dissatisfied with how your last sales discovery call went? Do you often find yourself...
10 New Business Tips From An Agency Search Consultant
New Business Directors have an ever-growing list of responsibilities and time continually serves...
agency new business
prospecting
The CMO Sweet Spot for Agency New Business
As the business development lead at your agency, you may already have a solid understanding...
How To Identify & Close Your Agency’s Right-To-Win Clients
With the rise of in-house agencies and management consultancies, your prospects have more options...
2019 events
Agency Executives
Events
marketing conference
6 Can’t-Miss Events for Agency Executives in 2019
Ah yes, it’s the most wonderful time of the year, and I don’t mean the holidays. Now is the...
The 3 R’s of Sales Email Personalization at Scale for Agency New Business
Are your business development reps spending the right amount of time on the right targets for...
8 Qualities That Are Shaping The Modern Marketing Agency
2018 has kept marketers at every level on their toes. We’ve created timely, culturally relevant...
4 Ways For Your Agency to Grow Organic Revenue
One of the most crucial aspects of maintaining revenue growth for your agency is to build thriving...
4 Tactics That Ensure A Long, Successful Career In New Business
As a new business professional, success lies in taking action, doing more than presiding, and...
podcasts
What Brands Will Be Expecting From Their Future Agency Partners
It’s Q4, and many agencies are strategically trying to plan out their new business efforts...
How Fishing Can Help Win Agency New Business
Are you finding lead generation to be a frustrating part of your work as an agency principal?...